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Research

The Local Commerce Data Series

August 28, 2024

The Local Commerce Data Series are a battery of measures which provide a place-based view of local spending. Based upon the credit and debit card transactions made by over 40 million de-identified credit and debit card users across 15 major U.S. metro areas, the series provides decision-makers a view into the local commerce activity happening in their cities.

The downloadable data and figures relate year-over-year growth rates and growth contributions for local commerce for 15 metro areas. The “national” view is constructed as the aggregate trend across these 15 areas. For all geographies, growth is broken out by consumer age*, product type (e.g. restaurants), and channel (i.e. online/offline) to help local stakeholders and decision-makers better understand how consumer spending contributes to the economic vibrancy in their cities.

We hope that these data and figures can provide a better understanding of current local economic conditions and serve as useful input into decision making processes. Moreover, we hope that this series provides a view into the data that underlie our Cities & Local Communities research, and provide useful context around what forms of inquiries/research we are able to usefully inform. For an example of how our data can be leveraged for decision making, please see our insight “Retail spending response to local conditions during COVID-19”, which explores how consumer spending behavior responded to local conditions during the COVID-19 pandemic. Please reach out with any questions, feedback, or inquiries by emailing institute@jpmchase.com.

* The age breakout is currently delayed due to scheduling issues, but will be updated in future releases.

Spending growth was negative in February 2021. February 2021 had one day fewer than February 2020; moreover, that missing day was a Saturday, a day of the week that generally has higher spend.

Line graph describes about growth rate by month
month growth_rate
1/1/19 4.23
2/1/19 3.40
3/1/19 3.65
4/1/19 7.46
5/1/19 3.77
6/1/19 2.66
7/1/19 3.61
8/1/19 3.17
9/1/19 1.95
10/1/19 2.83
11/1/19 1.41
12/1/19 4.01
1/1/20 4.63
2/1/20 8.66
3/1/20 -11.01
4/1/20 -24.15
5/1/20 -13.07
6/1/20 -5.64
7/1/20 -1.48
8/1/20 -2.35
9/1/20 1.33
10/1/20 2.81
11/1/20 -0.84
12/1/20 -2.30
1/1/21 2.69
2/1/21 -4.88

Online spending has continued to grow over time; however, in February 2021, contractions in offline spending outweighed the positive contributions to growth made by online spending.

Bar graph describes about growth contribution by month
month txn_channel growth_contr
1/1/19 Offline 0.85
1/1/19 Online 3.38
2/1/19 Offline 0.34
2/1/19 Online 3.05
3/1/19 Offline 1.23
3/1/19 Online 2.42
4/1/19 Offline 3.87
4/1/19 Online 3.59
5/1/19 Offline 1.56
5/1/19 Online 2.21
6/1/19 Offline 1.23
6/1/19 Online 1.43
7/1/19 Offline 1.27
7/1/19 Online 2.34
8/1/19 Offline 2.14
8/1/19 Online 1.02
9/1/19 Offline -0.08
9/1/19 Online 2.03
10/1/19 Offline 1.27
10/1/19 Online 1.56
11/1/19 Offline 2.00
11/1/19 Online -0.59
12/1/19 Offline 0.43
12/1/19 Online 3.58
1/1/20 Offline 2.63
1/1/20 Online 2.00
2/1/20 Offline 5.44
2/1/20 Online 3.22
3/1/20 Offline -10.71
3/1/20 Online -0.30
4/1/20 Offline -26.53
4/1/20 Online 2.38
5/1/20 Offline -19.09
5/1/20 Online 6.01
6/1/20 Offline -13.45
6/1/20 Online 7.80
7/1/20 Offline -9.51
7/1/20 Online 8.03
8/1/20 Offline -9.35
8/1/20 Online 7.00
9/1/20 Offline -6.59
9/1/20 Online 7.91
10/1/20 Offline -4.68
10/1/20 Online 7.49
11/1/20 Offline -9.45
11/1/20 Online 8.62
12/1/20 Offline -9.85
12/1/20 Online 7.55
1/1/21 Offline -6.58
1/1/21 Online 9.27
2/1/21 Offline -11.11
2/1/21 Online 6.23

Spending growth in home goods and general goods was strong in February 2021, while spending on fuel and personal care services continued to experience substantial contractions

Line graph describes about growth rate in home goods and general goods
month product_type growth_rate
1/1/19 Clothing 4.30
1/1/19 Fuel 0.62
1/1/19 General Goods 4.99
1/1/19 Groceries 2.98
1/1/19 Home 3.19
1/1/19 Local Leisure -0.44
1/1/19 Local Transportation 11.46
1/1/19 Personal Care Services 8.29
1/1/19 Pharmacies 1.67
1/1/19 Professional Consumer Services 10.12
1/1/19 Restaurants 6.66
2/1/19 Clothing 2.30
2/1/19 Fuel -0.16
2/1/19 General Goods 4.50
2/1/19 Groceries 2.37
2/1/19 Home 0.38
2/1/19 Local Leisure -1.98
2/1/19 Local Transportation 12.90
2/1/19 Personal Care Services 6.48
2/1/19 Pharmacies 1.79
2/1/19 Professional Consumer Services 9.12
2/1/19 Restaurants 6.58
3/1/19 Clothing 0.49
3/1/19 Fuel 4.26
3/1/19 General Goods 3.32
3/1/19 Groceries 0.33
3/1/19 Home -0.13
3/1/19 Local Leisure 4.98
3/1/19 Local Transportation 12.96
3/1/19 Personal Care Services 3.92
3/1/19 Pharmacies 1.58
3/1/19 Professional Consumer Services 8.50
3/1/19 Restaurants 8.23
4/1/19 Clothing 6.35
4/1/19 Fuel 7.77
4/1/19 General Goods 8.01
4/1/19 Groceries 6.03
4/1/19 Home 5.88
4/1/19 Local Leisure 12.52
4/1/19 Local Transportation 12.73
4/1/19 Personal Care Services 10.87
4/1/19 Pharmacies 6.11
4/1/19 Professional Consumer Services 13.39
4/1/19 Restaurants 6.12
5/1/19 Clothing -1.52
5/1/19 Fuel 2.48
5/1/19 General Goods 3.77
5/1/19 Groceries 2.11
5/1/19 Home 1.46
5/1/19 Local Leisure 7.43
5/1/19 Local Transportation 11.17
5/1/19 Personal Care Services 4.65
5/1/19 Pharmacies 0.90
5/1/19 Professional Consumer Services 11.87
5/1/19 Restaurants 6.83
6/1/19 Clothing -2.29
6/1/19 Fuel -1.50
6/1/19 General Goods 3.44
6/1/19 Groceries 2.27
6/1/19 Home 1.01
6/1/19 Local Leisure 6.50
6/1/19 Local Transportation 7.68
6/1/19 Personal Care Services 1.30
6/1/19 Pharmacies -1.11
6/1/19 Professional Consumer Services 8.97
6/1/19 Restaurants 5.60
7/1/19 Clothing -2.76
7/1/19 Fuel 0.70
7/1/19 General Goods 5.20
7/1/19 Groceries 1.08
7/1/19 Home 5.18
7/1/19 Local Leisure 16.07
7/1/19 Local Transportation 5.25
7/1/19 Personal Care Services 4.46
7/1/19 Pharmacies -0.53
7/1/19 Professional Consumer Services 12.43
7/1/19 Restaurants 3.30
8/1/19 Clothing -3.89
8/1/19 Fuel -0.66
8/1/19 General Goods 3.05
8/1/19 Groceries 2.98
8/1/19 Home 2.98
8/1/19 Local Leisure 11.63
8/1/19 Local Transportation 2.47
8/1/19 Personal Care Services 3.64
8/1/19 Pharmacies -1.80
8/1/19 Professional Consumer Services 8.58
8/1/19 Restaurants 6.34
9/1/19 Clothing -8.09
9/1/19 Fuel -0.88
9/1/19 General Goods 3.42
9/1/19 Groceries -0.64
9/1/19 Home 4.35
9/1/19 Local Leisure 13.00
9/1/19 Local Transportation 0.64
9/1/19 Personal Care Services 1.69
9/1/19 Pharmacies -1.41
9/1/19 Professional Consumer Services 13.35
9/1/19 Restaurants 3.29
10/1/19 Clothing -5.16
10/1/19 Fuel -0.24
10/1/19 General Goods 3.44
10/1/19 Groceries 1.87
10/1/19 Home 3.24
10/1/19 Local Leisure 13.13
10/1/19 Local Transportation 0.37
10/1/19 Personal Care Services 4.47
10/1/19 Pharmacies -1.17
10/1/19 Professional Consumer Services 8.62
10/1/19 Restaurants 5.06
11/1/19 Clothing -8.48
11/1/19 Fuel 2.19
11/1/19 General Goods -2.39
11/1/19 Groceries 2.74
11/1/19 Home 0.80
11/1/19 Local Leisure 9.82
11/1/19 Local Transportation -0.27
11/1/19 Personal Care Services 4.81
11/1/19 Pharmacies -1.32
11/1/19 Professional Consumer Services 6.81
11/1/19 Restaurants 7.00
12/1/19 Clothing 0.42
12/1/19 Fuel 5.82
12/1/19 General Goods 6.86
12/1/19 Groceries -0.73
12/1/19 Home 8.50
12/1/19 Local Leisure 11.51
12/1/19 Local Transportation 0.99
12/1/19 Personal Care Services 0.52
12/1/19 Pharmacies 0.42
12/1/19 Professional Consumer Services 13.87
12/1/19 Restaurants 2.03
1/1/20 Clothing -1.68
1/1/20 Fuel 7.94
1/1/20 General Goods 3.77
1/1/20 Groceries 0.98
1/1/20 Home 5.62
1/1/20 Local Leisure 15.31
1/1/20 Local Transportation -1.90
1/1/20 Personal Care Services 4.92
1/1/20 Pharmacies 0.01
1/1/20 Professional Consumer Services 11.19
1/1/20 Restaurants 6.88
2/1/20 Clothing 1.58
2/1/20 Fuel 9.92
2/1/20 General Goods 9.88
2/1/20 Groceries 5.87
2/1/20 Home 10.52
2/1/20 Local Leisure 19.83
2/1/20 Local Transportation -1.48
2/1/20 Personal Care Services 7.81
2/1/20 Pharmacies 2.28
2/1/20 Professional Consumer Services 12.91
2/1/20 Restaurants 10.00
3/1/20 Clothing -45.41
3/1/20 Fuel -21.38
3/1/20 General Goods -0.86
3/1/20 Groceries 29.89
3/1/20 Home -3.07
3/1/20 Local Leisure -17.15
3/1/20 Local Transportation -45.92
3/1/20 Personal Care Services -44.99
3/1/20 Pharmacies 11.32
3/1/20 Professional Consumer Services -4.05
3/1/20 Restaurants -38.07
4/1/20 Clothing -64.91
4/1/20 Fuel -45.99
4/1/20 General Goods -5.54
4/1/20 Groceries 23.26
4/1/20 Home -7.82
4/1/20 Local Leisure -37.41
4/1/20 Local Transportation -80.15
4/1/20 Personal Care Services -88.34
4/1/20 Pharmacies -11.71
4/1/20 Professional Consumer Services -14.79
4/1/20 Restaurants -54.35
5/1/20 Clothing -49.61
5/1/20 Fuel -33.08
5/1/20 General Goods 7.60
5/1/20 Groceries 24.29
5/1/20 Home 13.14
5/1/20 Local Leisure -31.15
5/1/20 Local Transportation -74.52
5/1/20 Personal Care Services -70.88
5/1/20 Pharmacies -7.88
5/1/20 Professional Consumer Services -9.39
5/1/20 Restaurants -41.55
6/1/20 Clothing -25.36
6/1/20 Fuel -22.31
6/1/20 General Goods 16.29
6/1/20 Groceries 14.37
6/1/20 Home 24.72
6/1/20 Local Leisure -25.80
6/1/20 Local Transportation -63.38
6/1/20 Personal Care Services -42.27
6/1/20 Pharmacies -2.70
6/1/20 Professional Consumer Services 5.00
6/1/20 Restaurants -31.06
7/1/20 Clothing -11.17
7/1/20 Fuel -18.63
7/1/20 General Goods 18.57
7/1/20 Groceries 16.37
7/1/20 Home 21.58
7/1/20 Local Leisure -22.89
7/1/20 Local Transportation -56.70
7/1/20 Personal Care Services -34.07
7/1/20 Pharmacies 0.53
7/1/20 Professional Consumer Services 8.58
7/1/20 Restaurants -22.55
8/1/20 Clothing -16.26
8/1/20 Fuel -17.15
8/1/20 General Goods 18.11
8/1/20 Groceries 12.48
8/1/20 Home 19.29
8/1/20 Local Leisure -25.81
8/1/20 Local Transportation -53.23
8/1/20 Personal Care Services -39.23
8/1/20 Pharmacies -3.57
8/1/20 Professional Consumer Services 6.10
8/1/20 Restaurants -18.49
9/1/20 Clothing -3.93
9/1/20 Fuel -16.87
9/1/20 General Goods 20.96
9/1/20 Groceries 12.06
9/1/20 Home 26.37
9/1/20 Local Leisure -24.36
9/1/20 Local Transportation -48.15
9/1/20 Personal Care Services -27.15
9/1/20 Pharmacies -0.82
9/1/20 Professional Consumer Services 11.87
9/1/20 Restaurants -13.90
10/1/20 Clothing -4.16
10/1/20 Fuel -16.98
10/1/20 General Goods 23.12
10/1/20 Groceries 15.53
10/1/20 Home 22.35
10/1/20 Local Leisure -27.30
10/1/20 Local Transportation -46.85
10/1/20 Personal Care Services -23.24
10/1/20 Pharmacies -1.93
10/1/20 Professional Consumer Services 10.77
10/1/20 Restaurants -8.72
11/1/20 Clothing -8.69
11/1/20 Fuel -20.38
11/1/20 General Goods 19.44
11/1/20 Groceries 10.65
11/1/20 Home 22.46
11/1/20 Local Leisure -25.71
11/1/20 Local Transportation -49.65
11/1/20 Personal Care Services -30.32
11/1/20 Pharmacies -4.72
11/1/20 Professional Consumer Services 12.13
11/1/20 Restaurants -20.12
12/1/20 Clothing -11.73
12/1/20 Fuel -16.89
12/1/20 General Goods 11.97
12/1/20 Groceries 13.00
12/1/20 Home 21.51
12/1/20 Local Leisure -27.75
12/1/20 Local Transportation -51.87
12/1/20 Personal Care Services -32.90
12/1/20 Pharmacies -3.70
12/1/20 Professional Consumer Services 16.48
12/1/20 Restaurants -24.47
1/1/21 Clothing 0.77
1/1/21 Fuel -13.34
1/1/21 General Goods 25.04
1/1/21 Groceries 18.14
1/1/21 Home 22.66
1/1/21 Local Leisure -25.58
1/1/21 Local Transportation -48.66
1/1/21 Personal Care Services -31.58
1/1/21 Pharmacies -6.17
1/1/21 Professional Consumer Services 10.96
1/1/21 Restaurants -16.45
2/1/21 Clothing -10.23
2/1/21 Fuel -15.14
2/1/21 General Goods 12.74
2/1/21 Groceries 6.07
2/1/21 Home 15.91
2/1/21 Local Leisure -30.43
2/1/21 Local Transportation -48.92
2/1/21 Personal Care Services -30.04
2/1/21 Pharmacies -12.95
2/1/21 Professional Consumer Services 7.14
2/1/21 Restaurants -20.48

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