Research

The Local Commerce Data Series

August 28, 2024

The Local Commerce Data Series are a battery of measures which provide a place-based view of local spending. Based upon the credit and debit card transactions made by over 40 million de-identified credit and debit card users across 15 major U.S. metro areas, the series provides decision-makers a view into the local commerce activity happening in their cities.

The downloadable data and figures relate year-over-year growth rates and growth contributions for local commerce for 15 metro areas. The “national” view is constructed as the aggregate trend across these 15 areas. For all geographies, growth is broken out by consumer age*, product type (e.g. restaurants), and channel (i.e. online/offline) to help local stakeholders and decision-makers better understand how consumer spending contributes to the economic vibrancy in their cities.

We hope that these data and figures can provide a better understanding of current local economic conditions and serve as useful input into decision making processes. Moreover, we hope that this series provides a view into the data that underlie our Cities & Local Communities research, and provide useful context around what forms of inquiries/research we are able to usefully inform. For an example of how our data can be leveraged for decision making, please see our insight “Retail spending response to local conditions during COVID-19”, which explores how consumer spending behavior responded to local conditions during the COVID-19 pandemic. Please reach out with any questions, feedback, or inquiries by emailing institute@jpmchase.com.

* The age breakout is currently delayed due to scheduling issues, but will be updated in future releases.

Spending growth was negative in February 2021. February 2021 had one day fewer than February 2020; moreover, that missing day was a Saturday, a day of the week that generally has higher spend.

Line graph describes about growth rate by month
monthgrowth_rate
1/1/194.23
2/1/193.40
3/1/193.65
4/1/197.46
5/1/193.77
6/1/192.66
7/1/193.61
8/1/193.17
9/1/191.95
10/1/192.83
11/1/191.41
12/1/194.01
1/1/204.63
2/1/208.66
3/1/20-11.01
4/1/20-24.15
5/1/20-13.07
6/1/20-5.64
7/1/20-1.48
8/1/20-2.35
9/1/201.33
10/1/202.81
11/1/20-0.84
12/1/20-2.30
1/1/212.69
2/1/21-4.88

Online spending has continued to grow over time; however, in February 2021, contractions in offline spending outweighed the positive contributions to growth made by online spending.

Bar graph describes about growth contribution by month
monthtxn_channelgrowth_contr
1/1/19Offline0.85
1/1/19Online3.38
2/1/19Offline0.34
2/1/19Online3.05
3/1/19Offline1.23
3/1/19Online2.42
4/1/19Offline3.87
4/1/19Online3.59
5/1/19Offline1.56
5/1/19Online2.21
6/1/19Offline1.23
6/1/19Online1.43
7/1/19Offline1.27
7/1/19Online2.34
8/1/19Offline2.14
8/1/19Online1.02
9/1/19Offline-0.08
9/1/19Online2.03
10/1/19Offline1.27
10/1/19Online1.56
11/1/19Offline2.00
11/1/19Online-0.59
12/1/19Offline0.43
12/1/19Online3.58
1/1/20Offline2.63
1/1/20Online2.00
2/1/20Offline5.44
2/1/20Online3.22
3/1/20Offline-10.71
3/1/20Online-0.30
4/1/20Offline-26.53
4/1/20Online2.38
5/1/20Offline-19.09
5/1/20Online6.01
6/1/20Offline-13.45
6/1/20Online7.80
7/1/20Offline-9.51
7/1/20Online8.03
8/1/20Offline-9.35
8/1/20Online7.00
9/1/20Offline-6.59
9/1/20Online7.91
10/1/20Offline-4.68
10/1/20Online7.49
11/1/20Offline-9.45
11/1/20Online8.62
12/1/20Offline-9.85
12/1/20Online7.55
1/1/21Offline-6.58
1/1/21Online9.27
2/1/21Offline-11.11
2/1/21Online6.23

Spending growth in home goods and general goods was strong in February 2021, while spending on fuel and personal care services continued to experience substantial contractions

Line graph describes about growth rate in home goods and general goods
monthproduct_typegrowth_rate
1/1/19Clothing4.30
1/1/19Fuel0.62
1/1/19General Goods4.99
1/1/19Groceries2.98
1/1/19Home3.19
1/1/19Local Leisure-0.44
1/1/19Local Transportation11.46
1/1/19Personal Care Services8.29
1/1/19Pharmacies1.67
1/1/19Professional Consumer Services10.12
1/1/19Restaurants6.66
2/1/19Clothing2.30
2/1/19Fuel-0.16
2/1/19General Goods4.50
2/1/19Groceries2.37
2/1/19Home0.38
2/1/19Local Leisure-1.98
2/1/19Local Transportation12.90
2/1/19Personal Care Services6.48
2/1/19Pharmacies1.79
2/1/19Professional Consumer Services9.12
2/1/19Restaurants6.58
3/1/19Clothing0.49
3/1/19Fuel4.26
3/1/19General Goods3.32
3/1/19Groceries0.33
3/1/19Home-0.13
3/1/19Local Leisure4.98
3/1/19Local Transportation12.96
3/1/19Personal Care Services3.92
3/1/19Pharmacies1.58
3/1/19Professional Consumer Services8.50
3/1/19Restaurants8.23
4/1/19Clothing6.35
4/1/19Fuel7.77
4/1/19General Goods8.01
4/1/19Groceries6.03
4/1/19Home5.88
4/1/19Local Leisure12.52
4/1/19Local Transportation12.73
4/1/19Personal Care Services10.87
4/1/19Pharmacies6.11
4/1/19Professional Consumer Services13.39
4/1/19Restaurants6.12
5/1/19Clothing-1.52
5/1/19Fuel2.48
5/1/19General Goods3.77
5/1/19Groceries2.11
5/1/19Home1.46
5/1/19Local Leisure7.43
5/1/19Local Transportation11.17
5/1/19Personal Care Services4.65
5/1/19Pharmacies0.90
5/1/19Professional Consumer Services11.87
5/1/19Restaurants6.83
6/1/19Clothing-2.29
6/1/19Fuel-1.50
6/1/19General Goods3.44
6/1/19Groceries2.27
6/1/19Home1.01
6/1/19Local Leisure6.50
6/1/19Local Transportation7.68
6/1/19Personal Care Services1.30
6/1/19Pharmacies-1.11
6/1/19Professional Consumer Services8.97
6/1/19Restaurants5.60
7/1/19Clothing-2.76
7/1/19Fuel0.70
7/1/19General Goods5.20
7/1/19Groceries1.08
7/1/19Home5.18
7/1/19Local Leisure16.07
7/1/19Local Transportation5.25
7/1/19Personal Care Services4.46
7/1/19Pharmacies-0.53
7/1/19Professional Consumer Services12.43
7/1/19Restaurants3.30
8/1/19Clothing-3.89
8/1/19Fuel-0.66
8/1/19General Goods3.05
8/1/19Groceries2.98
8/1/19Home2.98
8/1/19Local Leisure11.63
8/1/19Local Transportation2.47
8/1/19Personal Care Services3.64
8/1/19Pharmacies-1.80
8/1/19Professional Consumer Services8.58
8/1/19Restaurants6.34
9/1/19Clothing-8.09
9/1/19Fuel-0.88
9/1/19General Goods3.42
9/1/19Groceries-0.64
9/1/19Home4.35
9/1/19Local Leisure13.00
9/1/19Local Transportation0.64
9/1/19Personal Care Services1.69
9/1/19Pharmacies-1.41
9/1/19Professional Consumer Services13.35
9/1/19Restaurants3.29
10/1/19Clothing-5.16
10/1/19Fuel-0.24
10/1/19General Goods3.44
10/1/19Groceries1.87
10/1/19Home3.24
10/1/19Local Leisure13.13
10/1/19Local Transportation0.37
10/1/19Personal Care Services4.47
10/1/19Pharmacies-1.17
10/1/19Professional Consumer Services8.62
10/1/19Restaurants5.06
11/1/19Clothing-8.48
11/1/19Fuel2.19
11/1/19General Goods-2.39
11/1/19Groceries2.74
11/1/19Home0.80
11/1/19Local Leisure9.82
11/1/19Local Transportation-0.27
11/1/19Personal Care Services4.81
11/1/19Pharmacies-1.32
11/1/19Professional Consumer Services6.81
11/1/19Restaurants7.00
12/1/19Clothing0.42
12/1/19Fuel5.82
12/1/19General Goods6.86
12/1/19Groceries-0.73
12/1/19Home8.50
12/1/19Local Leisure11.51
12/1/19Local Transportation0.99
12/1/19Personal Care Services0.52
12/1/19Pharmacies0.42
12/1/19Professional Consumer Services13.87
12/1/19Restaurants2.03
1/1/20Clothing-1.68
1/1/20Fuel7.94
1/1/20General Goods3.77
1/1/20Groceries0.98
1/1/20Home5.62
1/1/20Local Leisure15.31
1/1/20Local Transportation-1.90
1/1/20Personal Care Services4.92
1/1/20Pharmacies0.01
1/1/20Professional Consumer Services11.19
1/1/20Restaurants6.88
2/1/20Clothing1.58
2/1/20Fuel9.92
2/1/20General Goods9.88
2/1/20Groceries5.87
2/1/20Home10.52
2/1/20Local Leisure19.83
2/1/20Local Transportation-1.48
2/1/20Personal Care Services7.81
2/1/20Pharmacies2.28
2/1/20Professional Consumer Services12.91
2/1/20Restaurants10.00
3/1/20Clothing-45.41
3/1/20Fuel-21.38
3/1/20General Goods-0.86
3/1/20Groceries29.89
3/1/20Home-3.07
3/1/20Local Leisure-17.15
3/1/20Local Transportation-45.92
3/1/20Personal Care Services-44.99
3/1/20Pharmacies11.32
3/1/20Professional Consumer Services-4.05
3/1/20Restaurants-38.07
4/1/20Clothing-64.91
4/1/20Fuel-45.99
4/1/20General Goods-5.54
4/1/20Groceries23.26
4/1/20Home-7.82
4/1/20Local Leisure-37.41
4/1/20Local Transportation-80.15
4/1/20Personal Care Services-88.34
4/1/20Pharmacies-11.71
4/1/20Professional Consumer Services-14.79
4/1/20Restaurants-54.35
5/1/20Clothing-49.61
5/1/20Fuel-33.08
5/1/20General Goods7.60
5/1/20Groceries24.29
5/1/20Home13.14
5/1/20Local Leisure-31.15
5/1/20Local Transportation-74.52
5/1/20Personal Care Services-70.88
5/1/20Pharmacies-7.88
5/1/20Professional Consumer Services-9.39
5/1/20Restaurants-41.55
6/1/20Clothing-25.36
6/1/20Fuel-22.31
6/1/20General Goods16.29
6/1/20Groceries14.37
6/1/20Home24.72
6/1/20Local Leisure-25.80
6/1/20Local Transportation-63.38
6/1/20Personal Care Services-42.27
6/1/20Pharmacies-2.70
6/1/20Professional Consumer Services5.00
6/1/20Restaurants-31.06
7/1/20Clothing-11.17
7/1/20Fuel-18.63
7/1/20General Goods18.57
7/1/20Groceries16.37
7/1/20Home21.58
7/1/20Local Leisure-22.89
7/1/20Local Transportation-56.70
7/1/20Personal Care Services-34.07
7/1/20Pharmacies0.53
7/1/20Professional Consumer Services8.58
7/1/20Restaurants-22.55
8/1/20Clothing-16.26
8/1/20Fuel-17.15
8/1/20General Goods18.11
8/1/20Groceries12.48
8/1/20Home19.29
8/1/20Local Leisure-25.81
8/1/20Local Transportation-53.23
8/1/20Personal Care Services-39.23
8/1/20Pharmacies-3.57
8/1/20Professional Consumer Services6.10
8/1/20Restaurants-18.49
9/1/20Clothing-3.93
9/1/20Fuel-16.87
9/1/20General Goods20.96
9/1/20Groceries12.06
9/1/20Home26.37
9/1/20Local Leisure-24.36
9/1/20Local Transportation-48.15
9/1/20Personal Care Services-27.15
9/1/20Pharmacies-0.82
9/1/20Professional Consumer Services11.87
9/1/20Restaurants-13.90
10/1/20Clothing-4.16
10/1/20Fuel-16.98
10/1/20General Goods23.12
10/1/20Groceries15.53
10/1/20Home22.35
10/1/20Local Leisure-27.30
10/1/20Local Transportation-46.85
10/1/20Personal Care Services-23.24
10/1/20Pharmacies-1.93
10/1/20Professional Consumer Services10.77
10/1/20Restaurants-8.72
11/1/20Clothing-8.69
11/1/20Fuel-20.38
11/1/20General Goods19.44
11/1/20Groceries10.65
11/1/20Home22.46
11/1/20Local Leisure-25.71
11/1/20Local Transportation-49.65
11/1/20Personal Care Services-30.32
11/1/20Pharmacies-4.72
11/1/20Professional Consumer Services12.13
11/1/20Restaurants-20.12
12/1/20Clothing-11.73
12/1/20Fuel-16.89
12/1/20General Goods11.97
12/1/20Groceries13.00
12/1/20Home21.51
12/1/20Local Leisure-27.75
12/1/20Local Transportation-51.87
12/1/20Personal Care Services-32.90
12/1/20Pharmacies-3.70
12/1/20Professional Consumer Services16.48
12/1/20Restaurants-24.47
1/1/21Clothing0.77
1/1/21Fuel-13.34
1/1/21General Goods25.04
1/1/21Groceries18.14
1/1/21Home22.66
1/1/21Local Leisure-25.58
1/1/21Local Transportation-48.66
1/1/21Personal Care Services-31.58
1/1/21Pharmacies-6.17
1/1/21Professional Consumer Services10.96
1/1/21Restaurants-16.45
2/1/21Clothing-10.23
2/1/21Fuel-15.14
2/1/21General Goods12.74
2/1/21Groceries6.07
2/1/21Home15.91
2/1/21Local Leisure-30.43
2/1/21Local Transportation-48.92
2/1/21Personal Care Services-30.04
2/1/21Pharmacies-12.95
2/1/21Professional Consumer Services7.14
2/1/21Restaurants-20.48

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