Hiring for skills, not just degrees

We open on a close-up of hands writing in a JPMorganChase notebook next to a laptop.

VO: When you picture the future of work, what do you see?

And cut wide to reveal Keisha sitting at a desk, doing work for an online class.

VO: We see Keisha ...
Cut to Keisha sitting down in the office being interviewed. Styling and signage indicate we’re in a JPMC office.

SUPER: Keisha, Feedback Analyst, TX

KEISHA: After I sold my salon, I got an opportunity to interview with JPMorganChase. Even though I didn’t have a college degree, they saw my drive and my experience and they hired me.

SUPER: 70% of jobs we post in the U.S. don’t need a college degree
As she tells her story to the camera, we intercut beautiful, illustrative B-roll moments that bring her story to life: working, taking classes and spending time with her son.

KEISHA: The support I found here was incredible. Their help with things like tuition and the childcare benefit made it easy for me grow my career, my way.

SUPER: JPMorganChase provides financial support for 500 training and education programs

We see a heroic moment of Keisha giving a presentation in front of a group at work. We cut back to her interview one last time:

KEISHA: Now I tell everyone— no matter what your career path is, there’s so many opportunities waiting for you here.

SUPER: Ranked #1 for career growth in the U.S by LinkedIn
Our final supers appear around a series of photos of Kiesha.

VO: The future of work is a career that grows with you.

SUPER: Make ____ Happen

Cut to logo lockup.

LOGO: JPMorganChase
CTA: Discover the future of work here jpmorganchase.com/careers