Side note:
music plays.
On screen:
This video opens on a building and church surrounded by forest.
Text on screen:
A text box reads: 'Made up of 1.3 million people, the Rio Grande Valley is a vital connection point that helps power the U.S. and Mexico economies.'
Tatiana Bravo:
Rio Bank serves the Rio Grande Valley, where 94% of the population is Hispanic or Latino.
On screen:
A woman in a yellow blazer walks a street lined with palm trees. Text appears beside her as she speaks from an office:
Text on screen:
'Tatiana Bravo, Executive Vice President, Rio Bank.'
Tatiana Bravo:
I was born and raised here in McAllen, Texas. I grew up with these people and these business owners, so I completely understand their culture and their needs.
On screen:
The Rio Bank building stretches several stories tall above the city.
Text on screen:
A text box reads: 'As a community bank, Rio Bank supports area residents and seeks to help grow the local economy.'
On screen:
Tatiana walks past a red-brick building.
Tatiana Bravo:
The Rio Grande Valley, like many parts of our country, struggles with financial literacy. In knowing and understanding the demographic information of the region, we're able to customize and have products that will be targeted for everybody in our community.
On screen:
In her office, Tatiana reviews educational materials with a client.
Tatiana Bravo:
For Rio Bank, it's very important to have a financial literacy program in place to teach the children, the young adults, the parents, and the teachers about the importance of banking.
On screen:
Text appears beside a man in a blue suit with pinstripes:
Text on screen:
'Bruce DeWitt, Head of Minority Depository Institution Partnerships, JPMorgan Chase.'
Bruce DeWitt:
An MDI is a minority depository institution. As part of JPMorgan Chase’s $30 billion Racial Equity Commitment, we invested over $100 million focusing on Black, Hispanic and Latino financial institutions across the country.
On screen:
Diverse professionals work at desks and drawing tables. Bruce smiles in a meeting, and a pair of glass doors feature the Rio Bank logo.
Bruce DeWitt:
The firm chose to make a multi-million-dollar investment in Rio Bank because as we analyzed the various Hispanic and Latino financial institutions across the country, we believed that Rio Bank was a leader in their space. The goal of JPMorgan Chase's work with MDIs is to help them grow, innovate, and positively impact our communities.
Text on screen:
Text appears over black: 'In 2023, with help from JPMorgan Chase, Rio Bank has increased its impact... Operating 16 branches, including a new San Antonio location... Providing 600 plus loans to residences and businesses...and education 1,000 plus people at financial workshops.'
On screen:
Tatiana speaks from her office, then wears a hard hat as she tours a lumber warehouse alongside its supervisor.
Tatiana Bravo:
Through our partnership with Chase, we've been able to create additional opportunities to help our clients grow by expanding our reach, enhancing our product base, and allowing the bank
to focus on our customers' success.
On screen:
She shakes the warehouse manager's hand.
Tatiana Bravo:
As long as our customers are successful, we will be, too.
Logo:
A logo appears over black: 'JPMorgan Chase. '
Text on screen:
'Learn more about our work to strengthen local economies at jpmorganchase.com/Impact.'
Side note:
In small text:
Text on screen:
'Rio Bank is not affiliated with JPMorgan Chase Bank, N.A.'
END
